- From Bitch Magazine: “I <3 Bitch For Creating a Community” by Sara Stroo
Monday, November 8, 2010
You Are Not Alone
Remember the Cosmo PostSecret card I posted about in October? Apparently, it gets a lot of mileage. This article at Bitch Magazine made me smile - I hope you enjoy it too.
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Great article! Right! Why are women always doing dishes and laundry and cleaning the floor in commercials today? There’s even that weird commercial with the woman who dumps her broom for a swiffer. Are we supposed to have a relationship with our cleaning products? And why do they have to be ours? How about my husband and I clean house together? I guess you can tell a lot about current gender roles by seeing who advertising is aimed at. Even in early American teaching manuals were addressed to men because it was thought only men could properly educate children. Then, the perception shifted out of need because the middle class grew and more men needed to work longer hours and women were then seen as "able" to teach.
ReplyDeleteI was also a Communications minor as an undergrad, and one of the most enjoyable classes I took was a gender in communications/ advertising course. We had great fun ripping apart the sexist ads (print, TV, radio), especially the Super Bowl advertisements. Turning a critical eye to present day ads is incredibly important, as is teaching our children to be media literate. See The Seventeen Magazine Project, for example (http://www.theseventeenmagazineproject.com/).
ReplyDeleteAnd I have to say, I hate, hate, hate to clean - and if I didn't have a dishwasher I would be screwed.
Oh, and vintage advertisements are always good for a (painful) laugh: http://weburbanist.com/2010/06/29/vintage-ads-women-and-the-home/